Blender in the Renault 3DCom process

Integrating Blender as a creative and industrial tool in Renault’s marketing digital ecosystem

In the automotive industry, a Digital Aspect Mockup (DAM) consolidates validated surfaces, materials, and configurations into a reliable reference model for marketing.

Integrating this DAM into Blender lets Renault’s 3D artists combine industrial accuracy with creative flexibility.

With Lumiscaphe’s 3D Software Suite, Renault prepares conform vehicle models for reviews, presentations, configurators, and demonstrators.

The continuation of the workflow in Blender then adds advanced animations and effects to produce rich scenes, such as in commercials.

Renault 3DCom’s DAM to Blender pipeline

The diagram below maps how Renault 3DCom turns validated 3D data from the Digital Aspect Mockup (DAM) into a creative environment for Blender artists. The next sections zoom in on the dedicated add-on and on real projects produced with it.

Importing validated vehicles into Blender with configuration

At Renault, a dedicated add-on plays a central role in bringing the Digital Aspect Mockup (DAM) prepared in Patchwork 3D into Blender. It allows artists to import vehicles — with their validated surfaces, materials, and configurations — directly into their creative environment.

Blender as a creative workspace for artists using validated Renault vehicles

With a customized add-on derived from a standard tool, Renault can import its Digital Aspect Mockup (DAM) from Patchwork 3D into Blender.

This guarantees that every material, surface, and configuration used in Blender is based on validated marketing models.

The add-on allows artists to easily explore and select configuration presets reliably, set up scenes faster, and then produce marketing visuals directly in Blender.

This example shows how Blender can be synchronized with upstream industrial processes, ensuring conformity with validated data while giving artists the flexibility to create compelling visuals.

Renault Boreal workflow in Blender & Rendered animation

This demo shows how Renault’s Boreal car configuration presets, imported from the Digital Aspect Mockup (DAM), can be reviewed directly in Blender.

This DAM data was imported into Blender through a tailor-made add-on for Renault, which brings specific configuration data alongside Blender features.

This tool enables artists to explore all valid configurations, then produce a rendered animation directly from Blender.

Powered by a custom Blender add-on developed for Renault’s process
Courtesy of Renault 3DCom and CG artist Pierre-Alexandre Bordier

This case illustrates how our tools can be adapted to specific industrial workflows and seamlessly feed industrial data into a 3D creative workflow.

Morphing animation on Renault 5 evolution

Watch this fantastic animation video made in Blender from a DAM made in Lumiscaphe tools by Renault!

Blender rendered animation from the DAM source – Courtesy of Renault 3DCom and CG artist Jean-Brice Lemal

The same approach can be extended to other industries where Blender artists need to handle complex configuration data efficiently.

Learn more

How to integrate Blender into your industrial processes

3D Digital Backbone tools